1
Awareness Video
Capture attention & introduce your brand
🎯 Objectives
- Build brand recognition
- Reach cold audiences
- Create emotional connection
- Establish authority
📝 Content Ideas
- Behind-the-scenes content
- Educational tutorials
- Industry insights
- Brand story videos
📊 Key Metrics
Reach:
100,000+ impressions
Engagement:
3-5% engagement rate
Video Views:
25% completion rate
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2
Connection Video
Build relationships & trust with engaged viewers
🤝 Objectives
- Nurture warm audiences
- Build trust and credibility
- Share valuable insights
- Encourage engagement
💡 Content Ideas
- Customer success stories
- Expert interviews
- Problem-solving content
- Community highlights
📊 Key Metrics
Engagement:
5-8% engagement rate
Comments:
50+ meaningful interactions
Shares:
2-3% share rate
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3
Value/Proof Video
Demonstrate value & provide social proof
💎 Objectives
- Showcase product benefits
- Provide social proof
- Address common objections
- Build purchase intent
🏆 Content Ideas
- Product demonstrations
- Customer testimonials
- Case studies
- Before/after results
📊 Key Metrics
Click-through:
8-12% CTR
Video completion:
60%+ completion rate
Website visits:
25% traffic increase
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4
Conversion Video
Drive action & convert prospects to customers
🎯 Objectives
- Drive immediate action
- Create urgency
- Overcome final objections
- Maximize conversions
🚀 Content Ideas
- Limited-time offers
- Product launch videos
- Special promotions
- Direct sales pitches
📊 Key Metrics
Conversion rate:
3-7% conversion
Cost per acquisition:
$25-50 CPA
Return on ad spend:
4:1 ROAS
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5
Retarget/Trust Video
Nurture customers & build long-term loyalty
🔄 Objectives
- Increase customer lifetime value
- Build brand loyalty
- Encourage repeat purchases
- Generate referrals
💝 Content Ideas
- Onboarding tutorials
- Advanced tips & tricks
- Exclusive member content
- Loyalty program videos
📊 Key Metrics
Customer retention:
80%+ retention rate
Repeat purchases:
40% repeat rate
Referral rate:
15% referral rate